Mastering SEO: Fundamentals - Intensive Course

The recipient of this digital credential successfully passed the University of Nottingham Online and Hallam “Mastering SEO: Fundamentals” intensive course. Developed and delivered by academic and industry experts, learners who passed this course developed competency in the ability to employ SEO principles to generate content that is tailored to a specific audience. The course materials covered an introduction to digital marketing, exploration of how search engines work, and examination of how SEO is vital for contemporary organisations. Learners also explored conceptual models of SEO as well as methods of collecting and analysing SEO data from industry tools to benchmark websites against competitors, determine their relevance and authority, assess technical foundations and optimise user experience. The recipient of this course completed an assessed task to plan and write a blog post that targets a specific audience. They also developed the following capabilities, namely the ability to: Describe search engines and SEO and how they relate to digital marketing. Summarise why SEO is vital for contemporary businesses. Explain the four pillars of SEO. Search for information explaining/exemplifying SEO. Construct a blog post for SEO.